October 3, 2006
Exstream’s Dialogue Software Benefiting SunTrust Bank
One of the Nation’s Largest Commercial Banks Improves Customer Response and Eliminates Manual Account Opening Processes Using Dialogue
Exstream Software, Inc. today announced that SunTrust, one of the largest commercial banking organizations in the U.S., is using its Dialogue enterprise personalization software to produce clearer, fully relevant welcome packets for customers opening new accounts. SunTrust Online, the Bank’s premier Customer Contact Center, opens more than 4,000 checking, savings and money market accounts each month for customers that initiate requests over the phone or the Internet. Using Dialogue to streamline the process and respond with personalized account-opening materials, the Bank reports significantly improved customer response, accuracy, and elimination of time-consuming manual processes.
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Media Contact
Kelley Sloane
Vice President, Marketing
Exstream Software
859.296.0600
ksloane@exstream.com
Patricia Kilgore
President
Sterling Marketing Group, Inc.
630.690.5500 ext. 223
pr@sterlingmarketing.com






