Improving customer loyalty through individualization, not segmentation

In today’s highly competitive travel and hospitality market, success depends on how well you retain and grow your most profitable relationships. As consumers gain more control and have more options as to where they spend their dollars, understanding the customer has become more important than ever. Travel and Hospitality companies must leverage the wealth of information they have collected to deliver fully personalized, highly targeted direct mail, itineraries, brochures, rewards programs, and other promotional materials to grow and retain valuable customers.

With Dialogue’s built-in campaign management and tracking capabilities, you can move their customer communication strategy from segmentation to individualization. At the same time, they can control or even reduce printing and postage costs through the elimination of non-relevant information from promotional materials. Making communications personalized and relevant to your customer’s needs and wants increases not only revenue, but also brand loyalty.

The Dialogue Difference

• Produce any type of personalized document, including welcome kits, brochures, correspondence, statements, and other promotional material
• Improve customer service using interactive applications that shorten sales cycles and create faster, more personalized customer interactions
• Dynamically incorporate targeted messages, variable graphics, and cross-sell campaigns into customer communications
• Improve customer response by up to 10 times through personalized, relevant communications
• Significantly reduce mail, production, and other distribution cost

News and Events

Technology Today: "Treat Customers As Individuals, Not Market Profiles" (PDF) by Jim Norton More > 9.26.07 Carnival Cruise Lines Uses Exstream’s Dialogue Software to Implement Electronic Cruise Document System More >